Tuesday, February 8, 2011
• "I'll have all of these people sending me messages"
• "This is going to take some time"
To that, I said "yes", "yes" and "yes". I also said two additional words . . . "free marketing". With millions of people using social media, a single message to one customer can echo to their friends, and their friends, and so on, and so on . . .
So, we do know who is out there, it's your customers. You will have people sending you messages and you should respond . . . when you are communicating directly to your customers, they will feel connected with your business. And, yes, it will take some time, but that time will add up to additional business and profit.
• It is free marketing
• Your customers are here
• Connecting with your customers = more business
• It can be fun
At the end of the conversation, my customer asked "can I still send out my e-mails?". I said "yes, you can still send out your e-mails" . . . for now!